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Introduction: The Power of a Picture

When it comes to selling handmade creations online, the importance of high-quality imagery cannot be overstated. Your product photos are often the first point of interaction between your creations and potential customers, serving as both the doorway and window to what you have to offer. Ensuring these visual introductions are captivating is crucial.

But how do you capture great product imagery?

The journey begins with research.

Step 1: Mastering the Art of Research for Great Photos

Before you even pick up your camera (aka smartphone), start with exploring and gathering inspiration. Whether you're crafting handmade scarves, ceramics, or wall art inspired by the Australian landscape, initiating your process with thorough research is key.

Here are three platforms to kickstart your inspiration:

Pinterest: A treasure trove of creative ideas and styling.
Instagram: For a dose of contemporary and trending compositions.
Google Images: Offers a wide array of photographic styles and angles.

Use these platforms to discover which images draw your attention immediately.

What details make them stand out?

Is it the play of light, the composition, the backdrop, or perhaps the angle of the shot? This stage is about identifying what resonates with you and could potentially appeal to your audience.

Step 2: Identify What Captures Your Eye

As you navigate through these platforms, keep a notepad handy or use digital tools to jot down elements that you're drawn to. This could include:

Lighting: Notice how different lighting affects the mood and texture of the products.
Composition: Observe how the arrangement of objects in the frame influences appeal.
Background: Consider how different backgrounds can enhance or detract from the product.
Angle and Style: Think about how different perspectives can offer fresh takes on familiar items.

Examples of great product imagery from Australian Handmade Artists

Step 3: Understanding Platform-Specific Image Requirements

To sell on Made It, your images must meet our image requirements. These guidelines are designed to ensure that the platform is aesthetically pleasing and consistent so that we can activate, elevate and energise the value and beauty of handmade. These are also based on what has proven to engage customers and drive clicks.

Step 4: Organising Your Inspirations

With your research complete, it's time to organise your findings.

Here's how you can do it based on the platform:

Pinterest: Create a dedicated board for easy reference.
Instagram: Use the save feature to keep track of posts that inspire you.
Google Images: Compile your favourites into a digital folder or print them out for a physical mood board.

Conclusion: Ready, Set, Capture!

Armed with research and a clear understanding of what makes an image stand out, you're now ready to start capturing photos of your handmade creations that not only reflect their beauty but also entice potential buyers.

Remember, great product shots begin long before the shutter clicks—it starts with inspiration, research, and a keen eye for what makes an image resonate.

If you need any extra assistance, please email our A-Team (Activation Team) at support@madeit.com.au

Warm regards, Leina, Bec, Stacey & Sue