Your Images Need Work

Your Images Need Some Work...

When it comes to selling handmade online, your images are the first connection customers have with your work and a really big part of selling on Madeit. Great imagery isn’t about being perfect or overly polished. It’s about clarity, honesty, and showing the handmade details that make your work yours.

This flow will walk you through the key elements we look for, so your products are seen, understood, and trusted by customers.

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How to photograph handmade

We want you to succeed with selling online.

Which means your imagery needs to put your best foot forward.

On this page we are going to step you through how to start getting great images and where you might be falling short. We want you to join Madeit and to support on this journey, so let's dive in.

When customers can clearly see your work, they can trust it. Good imagery removes guesswork and lets the handmade speak for itself. If you're still not sure about your imagery after this process just email us before resubmitting.

Our mission here at Madeit is to elevate handmade and to create an environment where Makers can thrive, and that means you too.

Step 1: Assess your images

Being able to assess your own product photos is a crucial part of selling handmade online so before changing anything, take a moment to really look at your images.

Ask yourself:

Are your images sharp and well lit? Or are they dark and blurry?
Do your images look rushed? Or do they showcase your handmade products?
👉🏽 Download the Product Image Checklist.
Write notes on what you think you might be missing.

If you're really stuck on this part, send us an email at support@madeit.com.au

Step 2: Research

Now you know where you might be falling short, it's time to start researching what you want your images to look like. Pinterest is a great place to start to get ideas about what exactly you want your images to look like.

What to look out for:

Think simple imagery and what sings handmade
Avoid highly edited or ai images this is the opposite of handmade

To deep-dive into taking product images step by step, check out our Introduction To Product Imagery Masterclass

Step 3: Fix The Basics

Once you know what’s not working, focus on the basics before anything else: Lighting, Clarity, Background

Clarity means are your images sharp or are they blurry and out of focus? Here are simple blog articles to get you on track.

👉🏽 How many images do you need?

When it comes to selling online, you want to have a minimum of 3-5 images on every product.

Hero Shot (the first image that draws your customer in)
Detail shot - upclose
Back
Side if relevant. Eg the side of a canvas to show thickness
Short Video - you showing the product 360degree view
Lifestyle - how you use the product
You making the product - video or image
Your handmade process

Think about when you see a product with one image, if you don't know the artisan or have seen the product in person, would you buy from one image?

Step 4: Start Snapping

Time to start taking some NEW images with everything you have learnt.

Get your inspiration images near you, how could you create a similar setup?
Natural light is your friend!!
Be gentle with yourself, you are learning.
If you're getting stuck, check out our Introduction To Product Imagery Masterclass

To give you some context, it is completely normal to take 100 photos and you may only like 5.

This will become easier, I promise!!