Madeit Benchmarks Explained

Madeit Benchmarks Explained.

As a curated marketplace, every application is carefully reviewed against our handmade benchmarks and the direction we are shaping for the platform. That doesn’t take away from the creativity or care that is put into anybody's creations, it simply clarifies the direction of Madeit.

Before we share what isn’t suited to sell on Madeit, we want to acknowledge the care and intention that goes into creating handmade work. Not being accepted does not mean your work lacks value or merit. It simply means it does not align with the specific direction we are shaping for Madeit at this time. Our benchmarks help us protect a clear and trusted handmade space for both makers and customers.

Your products need to
feel handmade

On Madeit, it’s not only about how a product is made, but how that handmade story comes through in the finished piece.

Sometimes an item can be carefully constructed by hand, yet still closely resemble mass produced or print based products. When this happens, it can be difficult for customers to recognise the maker, the process, and the creative decisions behind the work.

We look for products that clearly show your hand, your craft, and your point of view. This might be through original construction, visible making techniques, material choices, finishes, or thoughtful design details.

Your work should sing handmade, not simply use handmade as the production method.

** Please note: These benchmarks apply to all new sellers applying to join Madeit. As our marketplace continues to evolve, some existing listings or sellers may not yet fully reflect the updated benchmarks. We work closely and supportively with our existing seller community to help ensure their products meet these benchmarks moving forward.

Australian Makers Only

You must reside in Australia and spend most of your time here.

Your creations must be made in Australia. While materials can be sourced elsewhere, the main value must be added locally.

To become a Seller on the Madeit platform you must provide your residential address (no PO boxes), your email address and your mobile number. This will never be shown publicly but must be included in your store details for verification.

Great imagery is essential

Images must clearly and honestly represent your handmade product.
AI generated humans or animals are not permitted, as they compromise authenticity and customer trust.

Your imagery should feel real, human, and true to the finished piece.

Handmade By You

On Madeit, handmade means you are deeply involved in the making of your work.

We expect you to be hands on in the majority of the creation process, shaping the outcome through your skills, decisions, and craft. Tools and machinery can be part of that process, but they should support your work, not replace it.

Your creative process should be something you can confidently stand behind and share if asked.

We also keep production intentionally small. Limited runs allow handmade to remain personal, considered, and true to the maker behind it.

Original Artwork and Design

Madeit exists to celebrate original creative work.

We look for products that reflect your own creativity, design decisions and craftsmanship. While inspiration, existing templates and purchased design elements can all play a role in the creative process, they should not be the primary value of the finished product.

Your work should clearly demonstrate your own creative contribution through the way it is designed, made, assembled, finished or transformed. Products that rely primarily on copied artwork, downloaded designs or simple personalisation of an otherwise finished item do not meet Madeit's Handmade Benchmark.

Originality helps customers connect with the maker behind the work, and it's a key part of what makes handmade meaningful on Madeit.

Digital Design & Artwork

Digitally designed and printed products must include substantial original artwork or hand-created elements. Writing and arranging text using pre-existing fonts alone doesn't meet our handmade benchmark. For example, affirmation cards featuring the maker's own watercolour artwork may be suitable, whereas text-based designs using standard fonts are not.

Handmade vs Hand-assembled

Hand assembled products are those created by putting together pre made or commercially produced components, with little transformation through the making process. While care may be taken in assembly, the creative outcome is largely determined by the original components.

We focus on work where the making itself is visible, whether through construction, technique, materials, or design decisions made by you.

Up-cycled Products

Up-cycled work can be a beautiful form of creative expression when the maker’s hand and vision are clearly present.

On Madeit, we look for up cycled pieces where the original item has been significantly transformed through your creative process. The final work should reflect new design decisions, techniques, or construction, rather than minor alterations or surface changes.

Simply repurposing or reassembling existing items is unlikely to meet our handmade benchmarks. The transformation itself should be clear and meaningful.

No Copyrighted or Trademarked Content

Due to strict copyright and trademark laws, we cannot accept any products featuring trademarked characters, logos or designs, such as Disney characters, Bluey or sports team logos. This applies even when the items are handmade or created using licensed fabrics.

We Are Not Currently Accepting

Drop-shipped or third-party fulfilled items.
Artwork that has been created purely with digital tools.
Photography printed onto pre-bought cards/products.
Products using trademarks, licensed logos, or copyrighted characters.
Mass-produced or pre-made items that are simply personalised or engraved.
Products made primarily by assembling pre-made components, where the components remain essentially unchanged.
Collage, junk journals and similar products where the primary creative contribution is selecting, arranging or assembling pre-existing papers, images, graphics or other materials.
Products where assembly alone is the primary handmade contribution.
Sourced craft supplies for resale.
Junior creatives under 18 years old.

No Digital Products from June 30,2026

Due to new Australian EDP (Electronic Distribution Platform) reporting legislation, we’ve had to make a really difficult decision. From 30 June 2026, Madeit will no longer be able to support the sale of digital products on the platform.

The legislation introduces a significant level of reporting and compliance for marketplaces selling digital items, including the collection and submission of additional seller information such as DOB, banking details and ongoing reporting requirements.