Struggling to Sell Handmade Creations? 5 Simple Ways to Succeed Online
Introduction
Selling handmade creations online can feel overwhelming, especially if you’re unsure where to start. Let’s dive into five simple and effective ways to sell your handmade items online, whether you’re just starting out or looking to grow your artisan business.
1. Leverage Facebook Marketplace
Facebook Marketplace offers a unique opportunity for artisans, particularly those who create larger pieces like furniture or wall art. Here’s why it’s worth considering:
- Reach local buyers: Many people search Marketplace for unique, handcrafted items.
- Cost-effective: It’s free to list items, which keeps expenses low.
- Showcase your brand: When buyers visit to collect items, display other creations to build interest.
Tip: Be prepared for price negotiations and decide beforehand if you’re willing to reduce prices.
2. Use Social Media Direct Messages (DMs)
Selling directly through social media can create a personal connection with customers. Platforms like Instagram and Facebook allow you to:
- Communicate directly: Answer buyer queries in real-time.
- Showcase your work: Use posts and stories to promote new items.
Tip: Have a pricing and shipping template ready to save time when responding to DMs.
3. Set Up a Social Media Shop
Many social media platforms, like Facebook and Instagram, allow you to create a shop where customers can browse and purchase directly. If you’re looking for more tools to improve your selling strategy, explore the Made It Masterclasses for expert guidance. Benefits include:
- Seamless shopping experience: Buyers can check out without leaving the app.
- Advertising potential: Promote your shop through targeted ads.
Tip: Keep your inventory updated to avoid selling items that are out of stock.
4. Combine In-Person Sales with Online Tools
If you sell at markets or craft fairs, use these opportunities to grow your online presence:
- Collect email addresses: Ask customers if they’d like to join your mailing list. You can also use Made It Masterclasses to learn how to grow and engage with your audience effectively.
- Promote your online shop: Display QR codes that link to your store or social profiles.
- Encourage follow-ups: Send thank-you messages to customers, and ask for reviews or photos of their purchases.
Tip: Use a tablet or iPad at your booth to show customers your full online inventory.
5. Consider Online Marketplaces
Marketplaces like Made It or Etsy can help you reach a larger audience without the need for your own website. Advantages include:
- Built-in traffic: These platforms attract buyers searching for handmade items.
- Ease of use: They handle technical aspects like payment processing and SEO.
Tip: Research marketplace fees and audience demographics to find the best fit for your business.
Bonus: Selling on Your Own Website
While having your own website gives you full control, it may not be the best starting point. Once you’re ready, a website offers:
- Custom branding: Create a space that reflects your style.
- Marketing tools: Use email campaigns and retargeting to grow sales.
Tip: Launch your website when you’re confident in managing inventory, marketing, and customer service.
Final Thoughts
Selling handmade creations online doesn’t have to be daunting. By using platforms like Facebook Marketplace, social media shops, and online marketplaces, you can reach more customers and grow your artisan business. Start small, stay consistent, and choose the methods that work best for you.
What’s your favourite way to sell online? Share your experiences in the comments below—we’d love to hear from you!